Images
Recommended image formats are JPG and PNG. Images with 20% text max (you can check the text percentage here https://www.facebook.com/ads/tools/text_overlay)
- Single Ad Image: 1,200 x 628 pixels | 1,080 x 1,080 pixels
- Carousel Ad Image: 1,080 x 1,080 pixels
- Stories Ad Image: 1,080 x 1,920 pixels
Video
- File size: 4GB max
- Video format: .mp4, .mov, and .gif files are ideal
- Facebook length: 1 second to 30 seconds (recommended)
- Instagram length: 1 to 60 seconds
- Facebook and Instagram Stories length: 1 to 15 secondsVideo Size
- Square: At least 1,080 x 1,080 pixels
- Horizontal: At least 1,280 by 720 pixels
- Vertical: At least 1,080 by 1,920 pixels